ABOUT
#IAmRemarkable’s mission was clear since 2016: empower everyone to celebrate their achievements in the workplace and beyond, while challenging social perceptions around self-promotion. Today, their 90-minute workshops have been delivered to over 450,000 participants across 178 countries. With 4,000 active facilitators across 1,000 organisations, #IAmRemarkable is truly a community-led brand. To ensure longevity, we worked closely with the team to extend the brand for 2023 and beyond.
The biggest challenge was to design new brand guidelines simple enough to be used by every member of the community, since the facilitator-led workshops are the main driver of #IAmRemarkable’s success.
I lead the project from initial concepting all the way to final delivery and collaborated closely with the copy team who developed clear, snappy articulations of key principles and selling points. Working with the existing colour palette, I gave careful thought to how the core #IAmRemarkable brand could flex to spotlight key dates, such as International Women’s Day, Black History Month, and Pride. To do this, I developed an ever-evolving design language that gives key diversity moments a single signature colour, allowing them to feel like colourful mini-brand takeovers.
To visually represent #IAmRemarkable’s mission to highlight untold stories, I believbed that developing a brand new graphic element using bright sweeps of colour would be important to indicate key messages. Along with charming, free-hand doodle elements, these highlights add touches of lightheartedness and fun into the brand’s visual identity.
Building on the hand drawn doodle elements resulted in creating a library of doodle icons – including lightning bolts, event tickets, and symbols for familiar celebrations and challenges.
The final touchn was to update the photography guidelines to keep members of the #IAmRemarkable community from around the world front and centre. To bring all these elements together, I built best practice examples of the brand applied to web, print, social media, events, and even marketing collateral such as stickers and door hangers.
Ultimately, this was not only executed the brand extension, but handed over a comprehensive how-to guide, which can be used by anyone working with #IAmRemarkable. The extended brand was showcased during SheSay’s International Women’s Day 2023 Spring Forward Festival and is now live around the world.
